Just imagine:

Imagine: Your face - perfectly modeled, cleanly packaged, ready for display - as an action figure in the style of pop culture icons. And not in some render vision, but directly from ChatGPT. Welcome to the AI action figure trend that is currently flooding threads and keeping social creators and brands alike busy.

What's going on?

The idea is simple, the impact enormous: you upload a selfie, enter a prompt - and ChatGPT (powered by GPT-4o) turns you into a fully-fledged character. In a blister pack. With accessories. With story.

Since March 2025, over 320 million users have jumped on the bandwagon - from influencers and agencies to creators with a penchant for visual storytelling. Why is this exciting for project managers? Because it shows how quickly AI tools are becoming pop culture phenomena - and what that means for brands.

How to turn yourself (or your brand) into an action figure - with ChatGPT

GPT-4o not only provides text, but also powerful native image generation. This allows you to create hyper-personalized visuals – perfectly tailored to your target group, industry or campaign. This is how it works:

Step 1: Enter prompt

Example:

“Create an image of an action figure in packaging labeled ‘Digital Strategist Supreme’. Use the attached photo as a reference for the face. She is 1.68m tall, dressed in a monochrome power suit, and holding a MacBook Air. Accessories include a coffee cup, AirPods, and a stack of moodboards. The packaging is matte black with neon pink highlights. Reflect a creative agency setting.”

The trick: industry, outfit, attitude – everything is controllable. And of course the packaging vibe. Corporate or playful? Retro or cyberpunk?

Step 2: Upload selfie

A clear picture is enough – ChatGPT recognizes the facial features and maps them into the figure.

Step 3: Render & Download

The final image is ready for posting, for pitch decks or as a surprise for the customer newsletter.

Why this is relevant for agency projects

The trend shows how AI creativity not only optimizes processes, but also creates visual experiences that stick. Ideal for:

  • Recruiting campaigns (“Meet the Team – as Action Figures”)

  • Pitch presentations with a twist

  • Brand storytelling in new formats

Or simply to show internally how cool the team actually is.

Conclusion:
The line between tech and pop culture has never been thinner. Those who are now riding the wave are not only showing a spirit of innovation – but also how brands can work with AI not only efficiently but also creatively.

So: Ready, Set, Prompt!

Examples